Formulas are ready-made video formats. An AI model plans the shot from your photos and the product's title, then a video model makes the clip. You'll find them in Create, under the composer.
Hold & Show
A hand holds your product up to the camera, with its label in view. It never turns. An AI voice, off camera, says a short line about the product; you can turn the voice or the sound off.
- Suits: anything one hand can hold, such as beauty, gadgets, kitchenware, accessories, toys and pet supplies.
- Not for: clothing worn on a body, furniture or large appliances.
- Video: 10 s, 9:16, 480p (155 credits) or 720p (338 credits).
Box Open
Hands slowly open a plain brown shipping box until your product lies in view, then it's set on the table and shown close. The box is always a plain shipping box, never a retail box. It has sound, which you can turn off.
- Suits: products hands can lift out of a box.
- Video: 10 s, 480p (155 credits) or 720p (338 credits).
Mirror Fit Check
Your avatar wears the clothing in a full-length mirror selfie, the phone covering the face, with small poses. Nobody speaks; Sound adds quiet room sound at no cost.
- Suits: women's and men's clothing. Not underwear, lingerie or swimwear.
- Needs: an avatar, one of yours or a starter.
- Video: 8 s, 720p, 177 credits.
Furniture Feel
One first-person shot in a home: a hand presents the piece from a few steps away, you walk up to it, then the hand strokes the material or gently squeezes a cushion. It has sound, which you can turn off.
- Suits: furniture and large home pieces such as rugs and floor lamps.
- Video: 12 s, 480p (185 credits) or 720p (404 credits).
Running a formula
Pick 1 to 10 products and 1 to 3 takes each, up to 20 videos a run. Tick the photos the formula may use and star the one that leads. Turn on Text overlay to add your own words to every video at no cost. The Run button shows the total before you press it.
If a formula finds a product doesn't suit it, it stops after planning. Steps that already finished are charged (planning is 8 credits), and the video's credits come back.
$0 today, then $60/month. Cancel anytime.
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